For retail marketing decision makers, the RAC Symposium is the definitive forum to engage with industry thought leaders and discuss the hot topics impacting marketing and advertising in the Canadian retail sector. Today's consumer is shopping differently and accessing information in new ways creating marketing challenges and opportunities. The strategies of yesterday are no longer enough. To succeed, retailers must think differently to integrate, innovate and engage. Annually over 350 Retailers, advertisers, agency and media professionals involved in marketing, retail strategy, advertising and promotions attend this one day conference.