Meet the RCC Executive Team


RCC Executive Team

Retail Council of Canada is the Voice of Retail on a number of topics including: the retail landscape by region, retail trends, chip cards, gift cards, health and safety issues, privacy, effect of the high Canadian dollar, to name a few.

Diane J. Brisebois, President & CEO
David Wilkes, Senior Vice President, Government Relations and Grocery Division
Michael LeBlanc, Senior Vice President, Membership, Programs & Revenue

Diane J. Brisebois
President & CEO, Retail Council of Canada

Diane J Brisebois, Retail Council of CanadaDiane J. Brisebois is the President and Chief Executive Officer of Retail Council of Canada (RCC) and has held that position since 1995.  Retail Council is the largest retail association in the country representing more than 45,000 retail establishments of all shapes and sizes from coast to coast.  RCC`s membership covers all retail segments including general merchandise, grocery and pharmacy and accounts for more than 70% of all retail sales in the country excluding auto and gas sales.

Diane has and also continues to serve on several boards across North America:

  • She served as the Chairman of the Board of the Canadian Society of Association Executives. the Traffic Industry Research Foundation, the Fair Factory Clearinghouse and The Forum of International Retail Association Executives
  • Diane also served as a Director on the Board of Covenant House Toronto
  • She currently serves on the Board of the Toronto Region Board of Trade, the Advisory Boards of the St. Mary’s David Sobey Centre for Retail, the School of Retail at Ryerson University and the School of Retailing at the University of Alberta

Diane has spent more than 35 years leading retail associations in Canada.

Ms. Brisebois is a native of Montreal, Quebec and now resides in Toronto, Ontario.

David Wilkes
Senior Vice President, Government Relations and Grocery Division

Dave Wilkes, Retail Council of Canada

David Wilkes is the Senior Vice President Government Relations and Grocery Division. David is responsible for leading both RCC’s Government Relations activities, as well as the Council’s Grocery Division. As the Voice of Retail, RCC is engaged with municipal, provincial and federal governments across the country on several issues including Food & Product Safety, Health & Wellness, Sustainability and Labour.

Prior to joining RCC, David was the Senior Vice President of Trade and Business Development for the former Canadian Council of Grocery Distributors (CCGD). David has also served as the President of the Coffee Association of Canada. Prior to that, David was with the Ontario Government for six years where he served as the Executive Assistant to the Deputy Minister of Industry and Trade.

David has served on several community groups including the Board of Governors of George Brown College where he chaired the Academic and Student Advisory Committee, as well as Tam Heather Curling and Tennis Club, where he served as President.

Michael LeBlanc
Senior Vice President, Membership, Programs & Revenue

Sharon Armstrong, Retail Council of Canada

Michael is the Senior Vice President, Membership, Programs & Revenue (RCC). He is responsible for executing the eCommerce vision, branding and digital marketing strategy which will continue to help shape the overall RCC brand and member experience. He is also responsible for the delivery of related services, benefits and programs to the membership.

Michael brings over 20 years of retail, eCommerce and marketing experience to the RCC. A pioneer in Canadian eCommerce and Digital Retail, Michael is armed with a B.A. from Carleton University and an M.B.A. from the Rotman School of Management at the University of Toronto.

He established his expertise in product and marketing/brand management at Black & Decker, made his move into the digital world in the earliest days of eCommerce when he joined Levi Strauss & Co. Michael then brought his passion for brand management, corporate strategy and online retailing to the Hudson’s Bay Company as their Director of eCommerce, launching in 2000. He was subsequently a Director in Hbc’s CRM practice, then moved to CanWest MediaWorks (now PostMedia Network) as the Director/General Manager of Shopping for their portal.

Michael then joined The Shopping Channel - first as Director, then Vice President of Marketing & Promotions. He was responsible for customer acquisition, retention and brand development for all channels including television, digital and print. Most recently, Michael was Chief Marketing Officer for a Torquest Partners portfolio company. Torquest is a leading Canadian mid-market private equity firm.